In the world of high - quality drinkware, Yeti Tumbler has carved out a significant niche. But where did this iconic brand begin?
Yeti was founded in 2006 by Roy and Ryan Seiders, two brothers from Texas with a passion for the outdoors. Their initial frustration stemmed from the lack of durable coolers on the market. As avid hunters and fishermen, they needed a cooler that could withstand tough conditions and keep ice for days, not hours. So, they set out to create the ultimate cooler, and thus, the Yeti cooler was born in 2008. This first product was a game - changer in the cooler industry, known for its durability and excellent ice - retention capabilities.
The journey of Yeti Tumbler started in 2014 when the company introduced its stainless - steel drinkware line. The 20 - and 30 - ounce Rambler tumblers were the pioneers. These tumblers were an instant hit. They were made from 18/8 stainless steel, which is not only strong and corrosion - resistant but also provides excellent insulation. The double - walled construction, combined with vacuum insulation, ensures that hot drinks stay hot and cold drinks stay cold for an extended period.
In 2015, Yeti expanded its tumbler offerings with the debut of the Colster can holder and 10 - ounce Rambler lowball. The following year, in 2016, saw the release of 18 -, 36 -, and 64 - ounce Rambler bottles. These new products further diversified Yeti's drinkware collection and catered to a wider range of consumer needs. Whether it was for a long - distance hiker needing a large - capacity bottle to stay hydrated or someone looking for a stylish way to enjoy their morning coffee, Yeti had an option.
The brand's popularity grew exponentially. Its products were not only loved by outdoor enthusiasts but also by the general public. Yeti's commitment to quality and design made its tumblers a status symbol of sorts. People were willing to pay a premium for a Yeti Tumbler, not just for its functionality but also for the brand's reputation. By 2023, the sale of Yeti drinkware accounted for more than
1billioninannualsales,whichwasmorethanhalfofthecompany′s
1.65 billion revenue. This growth shows how Yeti Tumbler has become an integral part of the company's success story and a favorite among consumers worldwide.